OPDRACHT
Een campagne voor de komende 3-5 jaar voor Honda Europe. Gericht op de voordelen voor de mens  in plaats van de technische features.

Dit onder de vlag van Honda met pay-off: The power of dreams says.

Honda wants to make dreams come true!

To improve the quality of life.

 Uitgangspunten

• Best engineering excellence for life, like the customer wants.
• Positioning Honda PE as the premium brand.
• Add a human touch and approachability to the brand profile.
• Represents Honda’s brand values and brand assets.
• The concept should motivate both internal (employees) and external (dealers and consumers) target groups.

STRATEGIE

Passion
Today’s vision can be tomorrow’s reality. Find new ways to meet today’s and future challenges

Philosophy
Utilize superior engine technology to help people perform jobs at work and at home, and improve the quality of life

Vision
We set the “NEW” standards

Mission
Strive for making our customers lives easier and thereby enhancing their quality for live

Claim the word “EASE” like Volvo claims “SAFETY”

STRAMIEN

CAMPAGNE 1

CAMPAGNE 2